More weekend work! I’ve changed the prices on everything.
(These are notes I scheduled to post on Monday.)
That’s about 6,000 unique combinations of design, shirt style, color, and size — each with its own individual price.
I used the export/import feature on my products page to update everything, but I had to do it in small batches. If I tried too many at once, the system would freeze. So I tackled all the classic tees first, then the modern tees, and so on. It was time-consuming, and after each batch I had to manually check the listings. Most prices updated correctly, but a few didn’t because the import process would stall or hang.
This was a deep dive into my current costs and expenses. These new, lower prices are tight — there’s no room for advertising, paid website upgrades, or future features. But I did leave space for bulk discounts for orders of 20+ shirts, which I’ll be working on next.
While every price changed, many were small adjustments (about 1–2%). But others were much more dramatic. For example, the classic tee dropped from $22.85 to $16.97 — a 25% price cut! That’s all based on the actual printed shirt cost from my print-on-demand supplier. Some styles and colors just cost a lot more than others and thus their prices didn’t change dramatically.
Time will tell if this was the right move — and if I can afford to keep prices this low.
PPT