Spoiler: Stopping so much effort on Threads.
I engaged in many Threads conversations and feel I encouraged/helped people where possible, but the overall effort was draining. I got burned-out on Threads. What does the data have to say? All data used is Year To Date, since PPT started May 1st 2025.
How many people saw my posts and replies on Threads and explored the website? Hardly any. Five. There were 5 referrals from Threads. However, the issue is I spend roughly 7 to 10 times the amount of time on Threads than Facebook. Facebook had 98 referrals if you add up the three Facebook sources. Also, in contrast, I had four (4) referrals from Galilee-Life, a Christian marketplace. There’s more the Galilee-Life life story, because products can be purchased on their site, I don’t need referrals necessarily. However, it’s just an example of somewhere else I spent much less time than I’ve spent on Threads and the results are about the same.
Referrals to this website are only one aspect. Using the reports from Zoho Social and an upgraded ChatGPT account (plus level), here are the following summaries of the Threads data.
Here’s the activity report, one of many from Zoho Social, that ChatGPT used to analyze.
⚠️ Threads
- Very low engagement overall
- No signs of traction yet
📌 Recommendation: Only continue if you enjoy being on the platform. If not, pause and return when Threads matures more.
Detailed Analysis:
💬 Threads Engagement Insights
🏆 Top Performing Days:
| Date | Engagement |
|---|---|
| May 31, 2025 | 6 |
| May 30, 2025 | 6 |
| May 16, 2025 | 4 |
| May 18, 2025 | 3 |
| May 20, 2025 | 3 |
Most other days: 0 engagement
- Total engagement: Very low overall
- Average engagement/day: Less than 1
- Most posts did not generate likes, replies, or shares
🔍 What This Tells Us:
You put in the work—posting regularly and interacting with others. But Threads didn’t reward the effort in terms of brand traction or clicks.
That’s not your fault—it’s more a reflection of:
- Threads’ still-developing ecosystem
- Lack of direct tools for shopping, links, or product discovery
- A user base more interested in conversations than commerce
✅ Recommendation:
You don’t have to abandon Threads—but don’t treat it like a conversion platform right now.
Instead:
- Use it personally or lightly—short thoughts, scripture reflections, behind-the-scenes
- Occasionally link to your site, but don’t expect traffic spikes
- Repost high-performing content from IG or X there, just in case it gets reach
If it ever matures into a better business platform (or integrates commerce), you’ll already have a light footprint established.