Deciding How Much Time to Invest in Social Media for PatriotPrayTees
Starting PatriotPrayTees.com meant facing a big question: How much time do I really want to spend promoting these shirts on social media?
The honest answer? Not much. I’m a one-person business, and time is one of the most valuable things I have. Still, I know that if I want anyone to find these bold, faith-based shirts, I have to get the word out—and social media is a big part of that.
The Solution: Zoho Social
After looking into some options, I landed on Zoho Social as the best way to streamline things. For $15/month, I can post to multiple platforms from one place—huge time-saver. Yes, it’s another expense, but it felt justifiable compared to the time it would cost to post everything manually.
With the $15 plan, I can post to:
- X (formerly Twitter)
- Threads
- TikTok
- LinkedIn (personal + business)
- Google Business Profile
- Mastodon
- BlueSky
Where Should I Actually Post?
Just because I can post everywhere doesn’t mean I should. So I asked Grok (AI) for insights and also did my own research. Based on what I found, Facebook and Instagram are the strongest platforms for the kind of Christian, patriotic apparel PatriotPrayTees offers.
Let me walk you through what I discovered:
- Mastodon and BlueSky: I searched for “Christian” on both. Most of what I saw wasn’t supportive—in fact, a lot was mocking. Not exactly a good fit.
- Threads: Seemed more neutral. I found Christian profiles sharing Bible verses, and the environment wasn’t hostile. Still, Christian content felt like the minority, and most of what’s trending are short TikTok-style videos. I’m there, but it’s not my main focus.
- TikTok: I know it’s popular, and many Christians and churches use it. But due to its current ties to China, I’ve chosen not to post there—at least for now.
- LinkedIn: Let’s be real—I’ve never gone there to buy clothes, and I assume others haven’t either. So I’m skipping it.
Right now, I’m posting to Facebook, Instagram, X, Pinterest, and Threads through Zoho Social. It feels like the right balance for reach without overextending.
A Tip to Save You Hours of Frustration
One last thing—don’t do what I did when setting up your accounts.
Here was my plan:
Create a new Zoho email so I could keep all social accounts separate from my main email (smart).
Then I immediately set up Zoho Social and tried to create and link all my new social media accounts at once (not smart).
That triggered red flags with some platforms, which likely thought I was a bot. I spent hours trying to fix issues with accounts being blocked or not connecting.
Here’s what I wish I’d done instead:
- Create your new email.
- Set up one social account using that email.
- Follow a few people, leave a couple of comments, and let the account breathe.
- Repeat for the other platforms.
- Wait at least a day before signing up for Zoho Social and connecting everything.
Doing it the slower way would’ve saved me a frustrating evening. When I took that approach the next morning, everything connected in about 15 minutes. Live and learn.
Final Thoughts
If you’re a solo entrepreneur trying to juggle social media and real life, Zoho Social might be worth a look. It’s helped me share the message of PatriotPrayTees without spending every waking minute posting. If you’ve found a smarter way—or want to share your experience—I’d love to hear from you.