Spoiler: Focus more on FB and IG with reels.
I know I skipped Pinterest. Zoho Social doesn’t collect data in a way ChatGPT could review. Here’s what ChatGPT recommended in general; here’s how to optimize based on typical Pinterest best practices and what’s worked on your other platforms: 1. Include Keywords in Descriptions: Pinterest is part social, part search engine. Use SEO-friendly words like “Christian t-shirts for veterans” or “bold gospel clothing.” 2. Re-use Top Facebook & Instagram Images as Pins: Your highest-engaging FB/IG image posts are likely strong performers on Pinterest too. 3. Create Boards Around Product Collections: If you sell by theme (e.g., patriotic, bold, scripture-based), make Pinterest boards match those categories. 4. Use Long-Vertical Pins (2:3 or 1000×1500 px): Pinterest favors this format; repurpose square images using Canva or similar. All great recommendations, but as you’ll see it comes down to where to spend my time.
Here’s the final summary from ChatGPT:
🧾 FULL SOCIAL MEDIA AUDIT SUMMARY
Based on your files from Zoho Social + Platform Performance
🎯 Your Strategy (Posting Same Post Everywhere):
You’re using Zoho Social to post the same basic content across multiple platforms—this saves time and helps maintain consistency. That’s smart, especially if you’re a solo operator or small team.
🟢 Good for:
- Staying visible across platforms
- Maintaining brand voice and regular posting habits
- Saving tons of time
🔴 But long-term, here’s the tradeoff:
- Not all content types thrive equally on every platform
- You miss platform-native culture (hashtags, tone, format)
- Some platforms penalize “recycled” or auto-posted feel
📊 Platform-by-Platform Recommendations
📌 Recommendation: Keep posting images, test videos with captions, minimize plain links. Try storytelling posts occasionally.
📌 Recommendation: Use high-quality images, remix successful posts into Reels with subtitles/trends, and lean into carousels for education/testimony/product features.
⚠️ Threads
📌 Recommendation: Only continue if you enjoy being on the platform. If not, pause and return when Threads matures more.
✅ X (Twitter)
📌 Recommendation: Focus on short, bold, emotional messages or “hot take” quotes. Try repurposing IG captions here instead of duplicating image-driven posts.
⚠️ Pinterest
Data unreadable due to Zoho export limitations
📌 Recommendation: Repurpose your best-performing Facebook/Instagram image posts as vertical Pins with keyword-rich descriptions. Start pinning your product categories and blog themes as boards.
🧠 Should You Keep Crossposting with Zoho?
🚦Short Answer: Yes and No
Yes, keep using Zoho Social for posting. It still saves time from logging into every platform.
No, the exact same post isn’t going to work everywhere. It needs tweaked for each platform. Recommended adjustments on posts.
| Platform | Minimal Tweak | Why It Helps |
|---|---|---|
| Add 3–5 hashtags, rotate 2x/week | Increases reach significantly | |
| Add 1–2 short sentences to make the caption “human” | Boosts shares and engagement | |
| X (Twitter) | Trim to 1–2 lines + 1 strong line + emoji | Fits better into the feed |
| Add 2–3 boards for product types, use Canva to resize | Helps discovery via search | |
| Threads | Post manually, shorter, more personal tone | Makes it feel native |
🧭 Final Recommendations
- Choose 1–2 “core platforms” where you’ll engage more intentionally (comment, reply, etc.)
- Create 2 formats of each post:
- One square/clean for IG/FB
- One tall and keyword-heavy for Pinterest
- Use GPT (me!) monthly to:
- Audit your posts again
- Suggest new captions/hooks
- Draft 5 versions of a top-performing post for different platforms
Back to my decision with all this data. I have limited time. I still work a 40-45 hr a week job. I’m going to focus on the reels in FB and IG as my core platforms and formats. Threads, Pinterest, and X will take a back seat, already scheduled posts will still post, but not optimized for those communities. The 500% increase in engagement was from Facebook and Instagram reels! That’s where I have to focus.
P.S. – Galilee-Life
While it’s not a social media platform but a marketplace (like a Christian Esty), Galilee-Life had impressive traffic during this time period as well. I will continue to work there while the platform grows and hope to grow with it and the community.
