Using Grok as my research assistant, here’s the general demographics of graphic Christian tee owners/market.
The typical (doesn’t mean this applies to everyone) wearer of graphic Christian tees fits the following description:
- Race: Predominantly non-Hispanic White (60–70%), with some Hispanic (12–18%) or Black (7%) representation.
- Income: Middle to lower-middle class ($30,000–$100,000 household income).
- Education: High school or some college, with 24–26% holding a bachelor’s degree.
- Age: Broad range, but skewed older (40s–60s, median age 54), with appeal to younger Christians (20s–30s) via trendy designs.
- Other: Likely evangelical, Southern, conservative, and values-driven (faith, family, patriotism). They use tees to express identity and share their faith.
Notes
- Source: Insights from Pew Research (2025), Christian apparel brands (e.g., 316Tees, Kerusso), and market trends.